Cookies


What are cookies?

These are small data files that are necessary for certain website functions, such as logging in. Cookies also allow the site to remember various settings such as language, font and other options you have chosen to display the site. This is why we place cookies on your computer. Most major websites and providers do the same.

What do we use cookies for on this website?

Cookies can be divided into two basic types according to their shelf life

  • Short-term (session cookies) – they remain in your browser until you close your browser, after which they are deleted.
  • Long-term (persistent cookies) – they remain stored in your browser for a long time (depending on your browser and cookie settings) or until you manually delete them.

We use the following cookies on our website:

  • Technical (short-term) – they are necessary to ensure the elementary functionality of the site, i.e. adding products to the cart, the purchase process and displaying a version of the page requiring javascript or without it.
  • YouTube (short and long term) – used by the YouTube video player. They are placed on your computer the moment you start the player.
  • Google Analytics (long-term) – to help us better tailor the site to you, we use Google Analytics to measure anonymous data about user behaviour.
  • reCaptcha (long-term) – evaluates whether you are a human or a robot and helps protect forms from abuse and spam.
  • AdWords (long-term) – generated by the advertising system. With these cookies we can evaluate the effectiveness of sales channels.
  • Sklik (long term) – generated by the advertising system. With these cookies we can evaluate the effectiveness of sales channels.
  • Facebook (short and long term) – are used by the Facebook widget embedded on this website.
  • Twitter (long term) – are used by the Twitter social network widget embedded on this site.
  • MailChimp (short and long term) – generated by Mailchimp. These cookies allow us to evaluate the effectiveness of the advertising channel.

We never use cookies to identify you personally and we never place sensitive or personal data in cookies.

How to modify the use of cookies

You can delete any cookies that are already on your computer. Most browsers also offer the option to block cookies from being placed on your computer, but in this case you will not be able to use all of our online services. You can find detailed information on how to set your browser to store cookies on the website of your browser provider. For the most widely used browsers these are:

Details can be found at AboutCookies.org.

Use of Google Analytics

This website uses Google Analytics, a service provided by Google, Inc. (“Google”). Google Analytics uses cookies. Information about your use of the site, together with the contents of the cookie, will be transmitted by Google and stored on servers in the United States. Google will use this information for the purposes of evaluating your use of the website and compiling reports on website activity for website operators and for the provision of other services relating to website activity and internet usage in general. Google may also disclose this information to third parties if required to do so by law or if such third parties process this information for Google.

To protect your privacy, we have modified Google Analytics so that it does not record your IP address.

Google Analytics is enhanced by related advertising features provided by Google, namely:

  • reports on impressions in the Google ad network,
  • remarketing (displaying ads on the content network based on product views),
  • Enhanced demographic reports (reporting of anonymous demographic data).

For more information about the processing and use of data, please refer to Google’s terms and conditions.

How to disable Google Analytics tracking

If you want to block Google Analytics from sending you anonymous statistics, you can use a plugin provided by Google. This plugin must be downloaded and installed in your browser.

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Nastavení cookies
Functional cookies
These cookies are necessary for the functioning of our website and cannot be deactivated.
Analytical cookies
It is mainly used to collect data regarding behavior on the website (typically Google Analytics).
Advertising cookies
It is mainly used for remarketing (typically Google Ads).
Uživatelská data
Personalizace reklam
Personalization cookies
It serves for advanced analytics and content personalization.
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